Fernando Robles


Title: Professor of International Business and International Affairs
Department: International Business
Address: Funger Hall 401F
Phone: (202) 994-5305
Email: roblesf@gwu.edu
Homepage:
Office Hours: Spring 2014: By appointment

Profile


Education:

Ph.D., Pennsylvania State University, 1979

M.B.A., Georgia State University, 1972

M.A., ESSAN, Peru, 1970

B.S., Universidad Nacional de Ingenieria, Peru, 1968

Biography:

Fernando Robles is Professor of International Business and International Relations at the School of Business of the George Washington University.  Dr. Robles's research and consulting experience is in Global Marketing and Regional Marketing Strategies. He published  a book on Winning Strategies for the New Latin Markets in 2002. His articles have appeared in many academic and professional journals, which include The Journal of International Business Studies, International Journal of Business and Management, International Marketing Review, Industrial Marketing Management, The Journal of Euromarketing, The International Executive, The Journal of Direct Marketing, Latin American Business Review and Thunderbird International Business Review. He has also made many contributions to chapters in books in Global and International Marketing and serves in the editorial board of Academia, Management Decision and Journal of Asia Pacific Business

A native of Peru, Dr. Robles received a Bachelor's degree in Civil Engineering at the National University of Engineering  and a Masters degree from the Graduate School of Business Administration (ESAN) in Lima, Peru. He has an MBA degree from Georgia State University and a Ph.D. degree in Business Administration from the Pennsylvania State University.

Expertise:

International Marketing, Regional Business Strategies, Latin America



Research

Robles, Fernando (2013), "Management in a Polarized Latin American Region: Special Issue Introduction", Management Decision, (forthcoming, number 8).

Robles, Fernando (2012), Firm Strategy in a Polarized Latin American Region, International Journal of Business and Management, 3 (2): 12-35.

Robles, Fernando (2011), Export Channel Integration Strategy and Performance: A contingency approach. International Journal of Business and Management, 6 (12): 3-13.

Robles, Fernando, R. Clarke, M. Machado and S. Akhter (2008), Determinants of International Equity Entry Mode: An empirical analysis. International Journal of Strategic Management. 8(1), 45-53.

Robles, Fernando; Simon, F. & Haar, J. Winning Strategies for the New Latin Markets. Financial Times/Prentice Hall, 2003.

Robles, Fernando. 2002. "The Evolution of Global Portal Strategy." The Thunderbird International Business Review. 4(1): 25-46.

Robles, Fernando. 2001. "Unilever's Latin American Food Strategy." Latin American Business Review. 2(3/4): 123-157.

Robles, Fernando. "Crossborder Acquisitions in Latin-America in 1995-96." in R. Leal and M. Kotabe (Eds.) Market Revolution in Latin America: Beyond Mexico. Elsevier, 2001.

Robles, Fernando. 2000. "Toward the Latin American Regiocentric Corporation." Latin American Business Review. 1(3):

Robles, Fernando. "Latin American Corporate Strategy Under the New Regionalism." in A. Prakash and J. Hart (Eds.) Responding to Globalization. London: Routledge, 2000.

Robles, Fernando 2000. "Unilever Latin American Food Strategy." Proceedings of the Business Association of Latin American Studies. Caracas, Venezuela, April 5-8.

Robles, Fernando 1999. "Towards the Latin American Regiocentric Corporation." Proccedings of the Business Association of Latin American Studies. New Orleans, Lousiana.

Robles, Fernando 1999. "El Impacto de la Nueva Economia en la Universidad." In V. Urrunaga (ed.) La Economia Que Necesitamos. Proceedings of the Assembly of Peruvian Universities Conferences, Cuzco, Peru, August 13-15, 1998.

Robles, Fernando 1998. "Estrategias Corporativas Regionais nas Empresas da América Latina: Uma Arquitetura Para o Próximo Século." Revista Brasilera de Comercio Exterior. 57 (4): 54-61.

Robles, Fernando. 1997. "Crossborder Acquisitions in Latin America in 1995-96." Proceedings of the Business Association of Latin American Studies. Rio de Janeiro, Brazil.

Robles, Fernando, 1997. "Regional Market Integration and Corporate Strategies in Latin America." Proceedings of CLADEA. Monterrey, Mexico.

Robles, Fernando & Akther, S. 1996. "International Catalog Mix Adaptation: An Empirical Study." Journal of Global Marketing, 11 (2).

Robles, Fernando; Dominguez, L.; Rose, P.; & Exprua, J. 1995. "Market Integration in the Americas: A Look at Some Requisite Conditions." Proceedings of the Fifth International Conference on Marketing and Development. Beijing, China.

Robles, Fernando & Arbelaez, H. 1995. "Latin America in the 21st Century: The Next Ten Years." Proceedings of the 1995 Business Association of Latin American Studies. Washington, DC.

Review of S. Akther, "Global Marketing," in Journal of International Marketing, 1995.

Robles, Fernando. 1994. "International Market Entry Strategies and Performance of U.S. Catalog Firms." Journal of Direct Marketing, 8 (1) Winter.

Robles, Fernando. 1993. "International Competition in Latin American Telecommunications Markets." The International Executive, 35 (4), July/August.

Robles, Fernando; Cook, J.; Souza, C.; & Schulte, W. 1993. "A Structural Analysis of the Brazilian Construction Industry." Proceedings of the Business Association of Latin American Studies Conference. Los Angeles, California.

Robles, Fernando; Hassan, S.; & Liebrenz-Himes, M. 1992. "International Direct Marketing: Strategies of European and U.S. Based Firms." Journal of Euromarketing, 2 (2): 105-130.

Robles, Fernando. 1992. "Competing for Latin American Telecommunications Markets." Proceedings of the Business Association of Latin American Studies Conference. Mexico City, Mexico.

Robles, Fernando & Figueiredo, J. 1991. "Brazilian Direct Investment in the U.S." Proceedings of the Business Association of Latin American Studies Conference. Boston, Massachusetts.

Robles, Fernando & Hassan, S. 1991. "Reaching Global Market Segments with Direct Marketing." Proceedings of the Academy of Marketing Science Conference. Miami, Florida.

Robles, Fernando, (Ed). 1976. The Andean Common Market: Management Implications of Application of Technology Legislation, New York: Fund for Multinational Management Education.

Robles, Fernando & Daniels, J. 1982. "Choice of Technology and Export Commitment: A Study of the Peruvian Textile Industry." Journal of International Business Studies, Spring/Summer: 67-87.

Robles, Fernando & Daniels, J. 1983. "Perceived Industrial Innovation Advantage and Export Commitment." Journal of Business Research, 11 (3): 363-378.

Robles, Fernando & Radosevich, R. 1984. "Needs Assessment for Support Units in an R & D Organization." IEEE Transactions on Engineering Management, Vol. EM: 31 (2).

Robles, Fernando. 1984. "Buying in a Matrix Organization." Industrial Marketing Management, 13 (3): 201-208.

Robles, Fernando & Radosevich, R. 1984. "Improving Matrix Relationships in R & D Organizations Marketing Support Systems." R & D Management, 14 (4): 229-232.

Robles, Fernando & Hozier, G. 1986. "Direct Mail Response Factors for Industrial Services." Industrial Marketing Management, 15 (1): 1-12.

Robles, Fernando & Hozier, G. 1986. "Understanding Foreign Trade Zones." International Marketing Review, 3 (2), Summer.

Robles, Fernando & Sarathy, R. 1986. "Segmenting the Commuter Aircraft Market." Industrial Marketing Management, 15 (1): 1-12.

Robles, Fernando; Parkman, A.; Porter, J.; & Rogers, R. 1986. "Lawyers' Attitudes Toward Advertising: A Guide for Marketing Professional Services." Mid-South Business Journal, 15 (3): 11-14.

Robles, Fernando. 1988. "Segmenting the Market for Commuter Aircraft." In A. Woodside (Ed.), Advances in Business Marketing, Vol. 3 Greenwich, CT: JAI Press. Robles, Fernando & El-Ansary, A. 1988. "The Informal Sector and Economic Development: A Marketi

Robles, Fernando.1980. "Adoption of Process Innovations and Export Commitment in the Peruvian Textile Industry." Proceedings of the American Marketing Association, Chicago. Robles, Fernando. 1981. Perceived Innovation Advantage and Export Commitment in

Robles, Fernando. 1982. "Perceived Export Profitability and Risk in the Peruvian Lumber Industry." Proceedings of the Rocky Mountain Council on Latin American Studies.

Robles, Fernando. 1983. "Export Risk Management in Peru." Proceedings of the Rocky Mountain Council on Latin American Studies.

Robles, Fernando; Parkman, A.; & Rogers, R. 1983. "Lawyer Attitudes Toward Advertising: Altruism of Self Interest?" Proceedings of the Rocky Mountain Business Law Association, Keystone, Colorado.

Robles, Fernando & Valencia, B. 1985. "Business Management in Latin America." Proceedings of the 1985 Business Association of Latin American Studies. Lubbock, Texas.

Robles, Fernando & Rodrigues, L. 1985. "Buying Influences and Sources of Power in the Brazilian Construction Industry." Proceedings of the Business Association of Latin American Studies Conference.

Robles, Fernando; El-Ansary, A.; & El-Haddad, A. 1986. "Marketing and the Informal Sector in Developing Countries." Proceedings of the International Conference on Marketing and Development.

Robles, Fernando & Lenberg, R. 1987. "Importance of Language and Country Knowledge Skills for U.S. Managers with Latin American Responsibilities." Proceedings of the Business Association of Latin American Studies Conference.

Robles, Fernando & Lenberg, R. 1987. "Latin American Studies Advocated by U.S. Managers of Latin American Operations." Proceedings of the 35th Annual Meeting of Rocky Mountain Council on Latin American Studies. Santa Fe, New Mexico.

Robles, Fernando & Dyer, R. A. 1987. "Decision Support for the Evaluation of Strategic Business Units." Proceedings of the Fourth Annual AMA Microcomputers in Marketing. Honolulu, Hawai.

Robles, Fernando. 1989. "Direct Marketing Prospects in Latin America." Proceedings of the Business Association of Latin American Studies Conference. Boca Raton, Florida.

Robles, Fernando. 1989. "The Impact of Firm Characteristics, Business Strategy and Personal Characteristics on Performance of Hispanic Businesses in Washington D.C." Proceedings of the BALAS/CLADEA Conference. Buenos Aires, Argentina.

Robles, Fernando. 1990. "A Survey of Hispanic Business in Washington, D.C." Proceedings of the Business Association of Latin American Studies Conference. Albuquerque, New Mexico.

Book Reviews Review of Franklin Root. 1988. "Entry Strategies for International Markets," in Journal of Marketing: 269. Review of Fernando Robles. 1988. "La Economia Subterranea en Mexico." Journal of Global Marketing, 1(4): 105-108, Summer.

Reviews of M. Czinkota & I. Ronkainen, 1989. "International Marketing," in Journal of Global Marketing.

Robles, Fernando. 1978. Estudio de Gestion Tecnologica en la Industria de Alimentos del Peru. Vols 1 and 2. Escuela de Administration de Negocios Para Graduados. Lima, Peru.

Robles, Fernando. 1989. A Survey of Hispanic Businesses in the Washington, D.C. Metropolitan Area. Center for Washington Area Studies, The George Washington University.